Meet our Mascot: Donnie!

Yes, I am the world-famous amazing Amsterdam icon! My name is Donnie, named after Donald Watson, founder of the Vegan Society and the man who coined the term ‘vegan’.

I fly around town, spreading the vegan message!

Donnie was born after an idea from Mark It Zero. We thank Antoin & Ruszenka for Donnie, the design of our identity (including our website and socials), as well as their advise and support in many different aspects of our association.

Make Donnie proud: go vegan!